Prof. Varsha P.S.

  • Assistant ProfessorAlliance School of Business

Contact Info:

  • varsha.ps@allianceuniversity.edu.in
  • 080 30938100/200

Biography

Has an MBA with 2 Executive Education Programmes on Empirical Research and Strategic Management in Digital Technologies from IIM Bangalore and Pursued a Course on Educational Research from IIT Kharagpur and pursuing Ph.D from Visvesvaraya Technological University. She has 8 years of teaching experience and 2 years of experience in Industry. I have presented 6 papers in National & International journals and Speaker in International Conference at IIM & NLSIU Bangalore. Participated in various seminars, workshops and FDPs in IIM Bangalore, Calcutta, and Visvesvaraya Technological University.

Subjects taught :

Marketing Management, Marketing of services, Product & Brand Management & Integrated Marketing Communication

Research interests :

Marketing Management, Digital Marketing, Advertising, Product & Brand Management, Marketing of Services.