Kunal Saxena

  • Associate ProfessorMarketing Management

Contact Info:

  • kunal.saxena@allianceuniveristy.edu.in
  • 080 30938100/200

An alumnus of IIT-Delhi , IIM-Calcutta and Edith Cowan University Australia, he is a specialist in Marketing and Information Technology. His industry exposure is that as a consultant for Google India, Independent Director for several FMCG/Spirit Companies and CMD of an automobile solutions company. His research extends in areas, such as news analytics for Neuro Marketing, Digital Marketing and Nano Technology in the face of new regulation. He is also a frequent speaker at international conferences. He has presented and published research papers in various International and National Seminars and conferences. An alumnus of IIT-Delhi , IIM-Calcutta and Edith Cowan University Australia, he is a specialist in Marketing and Information Technology. His industry exposure is that as a consultant for Google India, Independent Director for several FMCG/Spirit Companies and CMD of an automobile solutions company. His research extends in areas, such as news analytics for Neuro Marketing, Digital Marketing and Nano Technology in the face of new regulation. He is also a frequent speaker at international conferences. He has presented and published research papers in various International and National Seminars and conferences.

Research Interests:

Consumer Behaviour& Digital Marketing

Consulting /MDP/Training:

Consumer Behaviour / Social Media Usage/ Digital Marketing/ Supply Chain Management