Master of Business Administration (MBA)

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Accredited by The International Assembly for Collegiate Business Education (IACBE), USA

Alliance University is counted among the top universities in India and offers MBA courses at the Alliance School of Business, which is ranked among the top MBA colleges in the country. The Master of Business Administration (MBA) course offered by Alliance School of Business, Alliance University, is the flagship course of the School and is accredited by the International Assembly for Collegiate Business Education (IACBE), USA—a premier international accreditation body for business management programs. Crafted with utmost care and with the cooperation of academics and practitioners worldwide, the curriculum offered is rigorous, contemporary and forward-looking. The course is designed to equip graduates with the skills, abilities and knowledge that will enable them to take up positions of higher responsibility in the corporate world anywhere, or to become entrepreneurs.

The Master of Business Administration (MBA) course curriculum consists of general management subjects, core subjects and elective subjects that reflect the student’s chosen area of specialization: Marketing; Finance; Organizational Leadership and Strategy (OB & HR); Operations; Retail; Banking and Financial Services; Hospitality; Entrepreneurship and Family Business; International Business; or Communications. One of the differentiating features of the curriculum is the range and depth of electives, which are industry-specific and where rigor and relevance are appropriately balanced, resulting in the greater marketability of graduates. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches with their interests and skill sets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Course Duration

Fulltime; Two years

Key Features

  • The Master of Business Administration (MBA) degree is awarded by Alliance University
  • Full-time; 24 months
  • Global perspective and focus
  • Alliance School of Business is accredited by the International Assembly for Collegiate Business Education (IACBE), USA—a premier international accreditation body for business management programs
  • Certified by the International Organization for Standardization with an ISO 9001:2008 Certification
  • Rigorous, relevant, contemporary and progressive curriculum
  • Delivered by accomplished full-time faculty and embellished by international adjunct faculty
  • Extensive industry interactions
  • Regular updating of elective subjects to reflect the needs of industry
  • Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA)
  • Articulation agreements with leading universities and institutions abroad provide for student exchanges, internships, short-term certification programs and dual-degree opportunities
  • Study abroad programs
  • The course comprises Core Subjects, Elective Subjects, Industry Internship Program and Dissertation
  • Comprehensive learning methodology

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Class simulations and games
  • Group presentations
  • Analysis of contemporary articles from refereed journals
  • Field projects and company visits
  • Expert and guest lectures
  • Activity labs

Course Structure

Marketing

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Logistics and Supply Chain Management
Lean Operations Management
Industry Internship Program
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Project Management
Business Process Reengineering
Total Quality Management
Business Intelligence
Business Law
Strategic Management
Operations Strategy
Business Analytics
Software Engineering and Project Management
Dissertation

Retail

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Retail Organization and Retail Marketing Environment
Retail Marketing Management
Supply Chain Management in Retailing
Industry Internship Program
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Store Operations in Retail
Consumer Behavior in Retail
Merchandise Management
Retail Promotion Strategies
Financial Planning and Management in Retail
HRM and CRM in Retail
Information Technology for Retail
Business Law
Strategic Management
International Retailing
Marketing of Retail Solutions
Dissertation

Banking and Financial Services

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Accounting and Financial Statement Analysis
Bank Marketing
Industry Internship Program
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Financial Markets, Institutions and Services
Forex, Treasury and Risk Management
Legal Aspects of Banking
Principles and Practices of Banking
Project Appraisal and Financing
Business Law
Strategic Management
Risk Management in Banks
Rural Banking and Micro Financing
Dissertation

Hospitality

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Hotel Management and Operations
Marketing for Hospitality Industry
Food and Beverage Management
Industry Internship Program
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Financial Accounting and Budgeting in Hospitality
Accommodation Operations Management
Managing Human Capital in Hospitality
Projects and Real Estate in Hospitality
Strategic Hospitality Management
Food and Nutrition Science
Business Law
Strategic Management
Luxury Services Management
Revenue and Pricing Management in Hospitality
Tourism Destination and Event Planning
Dissertation

Entrepreneurship and Family Business

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Entrepreneurship Theory and Practice
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Entrepreneurial Competencies Development
Marketing for Hospitality Industry
Evolution of Social Sector Entrepreneurship
Industry Internship Program
International Business
Business Ethics and Corporate Social Responsibility
Professional Development
Indian and Global Business Environment
Opportunity Sensing and Preparations for Launch
Business Plan and Project Implementation
Corporate Entrepreneurship
Detailed Project Report
Business Law
Strategic Management
Family Business Management
Entrepreneurial Nuances
Five Year Perspective Growth Plan

International Business

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Globalization and International Business in Emerging Markets
International Trade Patterns and Balance of Payments
Fundamentals of International Law
International Business Operations and Multinational Enterprise
International Business Research
Industry Internship Program
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Fundamentals of International Political Economy
WTO and International Trade Regime
Regional Economic Integration
Intellectual Property Rights and International Business
International Human Resource Management
Modes of International Business Expansion
Export-Import Management
International Marketing
International Commercial Law and Treaties
Business Law
Strategic Management
International Business and Human Rights
Global Logistics and Supply Chain Management
International Disputes Settlement
Dissertation

Communications

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Mass Communication – I
Mass Communication – II
Media, Culture and Communication
Industry Internship Program
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Media and Communication Research
Media Management
Publishing: Technology and Practices
New Media, Cultural and Social Change
Contexts of Media
Creative Writing in Media
Business Law
Strategic Management
Film Studies
Account Planning
Dissertation